We’re simply honoring what it is that people come to Pinterest for, with the content we invest in.” Playing nice with Pinterest “Pinterest is not trying to be a different platform than the one it is. “Our community is telling us video is important to them,” Zylstra added. So it makes sense that Pinterest plans to strike video production deals with more publishers this year just as it plans to do the same with brands and creators. “And so the value to a partner is in us actually knowing what pinners are looking for and and being that source of inspiration and supporting our pinners with that inspiration, but then driving to the publisher in order to realize that inspiration.” “Any purchases that come from Pinterest are being completed on those websites not on ours,” said Zylstra. Pinterest said it wants users, ultimately, to funnel back to Condé Nast’s properties. Pinterest firmly believes it has a strong point of differentiation: it doesn’t have the same baggage that other platforms have given how they worked with content creators and media owners in the past. It’s hard not to be cynical whenever platforms make these sorts of claims given the capricious relationship between so many of them and publishers. So we have to make it easy for them to find the things that inspire them.” Our job is to help inspire users to create a life they love. “We have a commitment to support off-platform growth for the partners who are on Pinterest. “We’re not a walled garden that’s trying to monopolize users and hold them on the platform for as long as possible,” said Zylstra.
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